The Northern Beaches Council is taking the lead on e-bike safety with a new campaign aimed at educating riders and promoting safe behaviour.

The surge in e-bike popularity has led to concerns about safety, with pedestrians feeling unsafe and a rise in collisions.

“We’re leading this space by implementing a behavioural change campaign and educational resources aimed at young people and their parents, and further reassuring our community that we are taking all possible action within our power to keep them safe.

E Bike Know The Code Campaign – Northern Beaches Council © Salty Dingo 2024

“We’ve had to act swiftly with the rapid influx of e-bikes on our streets and in the absence of legislative change of the road rules by the state government.

“We strongly advocate for cleaner forms of transport like bike riding because they are good for our physical and mental health, and the environment, but we know members of the community no longer feel safe walking on our footpaths and there have been some serious collisions and many near misses. Unfortunately, we don’t want it to be a matter of not “if” but “when” someone will get seriously injured or worse.

“We’re hoping to target young riders through a digital, social and outdoor campaign and signage across our shared paths detailing “the code” or tips that motivate safe behaviour when riding these bikes.” Mayor Heins said.

The campaign focuses on educating young riders and their parents. It includes a digital, social and outdoor campaign with signage on shared paths outlining a simple e-bike code.

The e-bike code is:

  • Slow down to walking pace when others are on the path
  • Ring your bell and call ‘on your right’ to let others know you’re approaching
  • Be ready for sudden changes – people, pets and prams can be unpredictable

The campaign is backed by Northern Sydney Sector Highway Patrol Command Inspector Stuart Forbes, who emphasises shared responsibility for safety. Bicycle NSW CEO Peter McLean also supports the initiative.

The Council has also called for a statewide approach to e-bike safety. They have urged the NSW government to launch an education campaign and review road rules. Additionally, they have encouraged other councils to take action and advocated for funding for shared path improvements.

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