As part of Camp Quality Month at ALDI, Matty J will be heading to ALDI Brookvale to take up the role of Chief Packing Officer, so you can sit back with a coffee!

On Saturday 16th September, from 8:30am, ALDI Brookvale will invite customers to enjoy a bag-packing service for a $2 donation to raise funds for its national partner, Australian children’s cancer charity, Camp Quality. ALDI has appointed the top job of Chief Packing Officer to TV personality Matty J, who has been training hard to wow customers with his expert packing techniques.

After a rigorous training schedule, Alex Foster, ALDI Managing Director NSW says Matty J is up to the task: We’re excited to welcome Matty J as our first-ever Chief Packing Officer in store on September 16. We know our customers are expert bag packers themselves, so we’ve been busy putting Matty J through his paces to ensure he respects the golden rules of packing — heavy stuff down the bottom, lighter items on top, and make sure the bread doesn’t get squashed!

“We firmly believe he’s ready to rise to the challenge and hope Aussies can support Camp Quality with us once again as they come out to see Matty J’s packing skills be put to the test.”

In ALDI’s Good Different fashion, customers who choose to take up the bag packing offer by Matty J (alongside his ‘pack’ of Pro Packers including former MasterChef contestant and social media sensation Steph De Sousa) will be able to sit back in the VIPacking lounge. The cherry on top of having Matty J pack the weekly shop? Customers will be served a barista-made, award-winning Lazzio coffee brew.

Now that’s a Saturday grocery shop well executed!

Matty J, the newly appointed ALDI Chief Packing Officer says: “What an honour to be chosen as ALDI Australia’s first ever Chief Packing Officer – I’ve always wanted a chief officer title!

“I like to think I have a certain skill when it comes to packing groceries, but I’ve been brushing up on my speed, agility, and technique, and am looking forward to packing as many bags as I can for this great cause.”

While Matty J can’t pack every customer’s bag across ALDI’s 586 stores (even though he is an expert…!), customers around the country can absolutely get involved in supporting kids facing cancer. For the whole of September, ALDI will match all customers’ donations made to Camp Quality at the register or online, up to the value of $100K.

Saturday 16 September also marks the day that ALDI’s Camp Quality Special Buys range hits the middle aisle. A portion of all sales from each of these items is donated to Camp Quality meaning making a ‘Good Difference’ has never looked better! The range includes:


Since launching its national partnership with Camp Quality in 2020, ALDI, along with its employees, supplier partners and customers have donated more than $5.3 million to the charity, enabling over 5,662 kids facing cancer to attend a Camp Quality recreational program, where they will get the chance to be kids again and create positive memories that can change their cancer story.

“As a father to two girls, the work Camp Quality does to bring positivity and laughter back into the lives of kids facing cancer is really heart-warming. By taking part in this event, I’m happy to support Camp Quality and help raise even more funds for them,” Matty J concludes.

Want to get your ALDI haul packed by Matty J (and sit back and relax with a barista brewed coffee?)

The answer is “YES! Obviously!”

  • Location: ALDI Brookvale, 3 Cross St Brookvale NSW 2100
  • Date: Saturday, 16 September
  • Time: 8:30am – 2pm
  • Coffee to go? Grab a barista made, award-winning Lazzio coffee on the day for a $2 donation to Camp Quality (free for customers who get their groceries packed by the Pro Packing team!)

To learn more about ALDI’s partnership with Camp Quality or to donate click here.


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