Congratulations to one of the Beaches’ favourite bakeries for expanding their empire with a fourth store opening in St Ives recently.

Sydney’s beloved Northern Beaches bakery, Mrs Jones The Baker has taken its 72-hour sourdough, ever-evolving range of fresh pastries and cakes, and house-made gelato and opened it’s first store outside of the Beaches at St Ives Shopping Village.

Barry and Lucy Jones (AKA Mrs Jones) opened their flagship bakery in Freshwater, followed by Warringah Mall and Frenchs Forest. And now, we couldn’t be happier to hear they’ve made their first move to tickle the tastebuds of the rest of Sydney.

“For the past seven years, we have been based on Sydney’s Northern Beaches and we believed the time was right to expand to other areas, and why not the beautiful, bustling, leafy suburb of St Ives,” Lucy says. “We’re thrilled to have expanded into this new market and look forward to making a positive impact on the local community.”

The couple has an impressive portfolio of experience with Lucy commencing her pastry career at one of the world’s most iconic hotels, The Savoy London, before going on to work as a pastry chef at world-famous Harrods, Knightsbridge, Cafe Sydney and Royal Sydney Gold Club. Lucy also led a team of seven chefs at the Bathers Pavilion in Balmoral.

Born above a bakery in North Wales, Barry worked in the family business from the age of 14 after studying bakery, cake decoration and confectionery for three years. Barry also worked at The Savoy London (where he met Mrs Jones), and this role took him to New York, France and Italy to work in Michelin star restaurants before moving to The Dorchester in London where Barry became the youngest executive head pastry chef in London at age 25.

Barry spent five years at The Dorchester where he baked for celebrities, the world’s elite and was on 24-hour call to the Sultan of Brunei. During this time, he also worked with sister five-star hotels, Le Meurice Hotel Paris and the Beverly Hills Hotel in LA. Among his achievements, Barry won Best Afternoon Tea in England and made Sylvester Stallone’s wedding cake.

The couple has continued to hone their craft, and Lucy was able to realise a lifelong dream in opening her first artisan bakery with Mrs Jones the Baker at Freshwater in 2015.

“We handcraft all our artisan bread and sweet and savoury fare using traditional and modern methods based on learned techniques and hard work – with no corners cut and each item created from scratch,” Lucy explains. “Our aim is to bring top-notch, made-this-morning-fresh, mouth-watering baked delicacies to our communities.”

Mrs Jones The Baker has all your meals, events – and cravings – covered with their extensive array of sourdough, individual cakes, celebration cakes, French patisserie, sweet and savoury pastries, tarts, scones, donuts and cruffins. They also have a range of tasty toasties, healthy luscious salads and delicious gelato.

“Our DD flourless chocolate cake has been a staple from the time our doors opened. It is decadent, rich and amazingly, gluten free. Our savoury danishes also fly off the shelf and have become highly sought-after by our customers, particularly on weekends,” Lucy says. “Our free range pork and caramelised onion sausage rolls are a signature Mrs Jones’ favourite and utterly addictive. Finally, Mrs Jones’ Eccles cakes or Norfolk shortbreads are very nostalgic for Lucy as childhood favourites from her Norfolk beginnings in the UK.”

The bakery sources its coffee locally and sustainably from Roseberry Street Roasters. It’s a clean, sweet and easy-to-drink espresso blend with floral and fruit notes.

Sharing the love of baked goods

Since 2015, Mrs Jones The Baker has distributed excess baked goods to organisations in need such as The Link Community Food Care programme, Northern Beaches Women’s Shelter and Dalwood Spilstead. They also arrange a smorgasbord spread of Mrs Jones’ treats to support Superhero Week at Bear Cottage.

We wish them every success in their new venture and hope it’s just the start of their empire expanding!


Mrs Jones the Baker



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